Brand
Brand guidelines
The basics for using LumenEntity assets in writing, partner content and press.
Logo
Use the full lockup whenever possible. Keep at least the height of the mark as clear space around it.
LumenEntity
LumenEntity
Color palette
brand-400
#8AA4FF
brand-500
#3B5CFF
violet-500
#8B5CF6
background
#0a0a0f
foreground
#fafafa
Typography
We use Inter for UI and product, and JetBrains Mono for numbers, code and IDs.
Voice
- Direct over clever.
- Specific over vague (numbers, names, dates).
- Honest about what we don't do yet.
- Avoid the word "revolutionary".
Usage
- Don't recolor the logo or remove the orb.
- Don't stretch the wordmark.
- Write the name as LumenEntity — one word, two capitals.
Need assets?
Email press@lumenentity.com and we'll send SVG and PNG variants.