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SEO7 min read
The SERP features still worth chasing in 2026
AI Overviews, featured snippets, People Also Ask, video carousels, shopping packs — which features still drive clicks, and which steal them.
Most SERP features are still worth attention; some are noise. Here is the working priority order.
Featured snippets
Still high-CTR. Use direct-answer paragraphs (40–60 words) immediately after question H2s.
AI Overviews
Eligibility = top-10 ranking. Optimize for being one of the 2–5 cited sources.
People Also Ask
Good for topical coverage; weak for direct traffic. Use PAA to source your FAQ content.
Video carousels
Short tutorial videos (90–180s) hosted on YouTube. VideoObject schema on the embedding page. Underrated for B2B.
Shopping packs
Mandatory for e-commerce. Product schema + Merchant Center feed. Increasingly relevant for AI search too.
Frequently asked questions
- Are featured snippets going away?
- No — but their share is shrinking as AI Overviews expand.
- Is PAA worth optimizing for?
- For topical mapping yes, for direct traffic less so.
- Should I invest in video?
- If you can sustain one short video per month, yes.
SERPFeaturesStrategy
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