Are featured snippets going away?

No — but their share is shrinking as AI Overviews expand.

Is PAA worth optimizing for?

For topical mapping yes, for direct traffic less so.

If you can sustain one short video per month, yes.

No — but their share is shrinking as AI Overviews expand.

For topical mapping yes, for direct traffic less so.

If you can sustain one short video per month, yes.

SEOMarch 2, 20267 min read

AI Overviews, featured snippets, People Also Ask, video carousels, shopping packs — which features still drive clicks, and which steal them.

LumenEntity Research

Visibility & AI search team

Most SERP features are still worth attention; some are noise. Here is the working priority order.

Still high-CTR. Use direct-answer paragraphs (40–60 words) immediately after question H2s.

Eligibility = top-10 ranking. Optimize for being one of the 2–5 cited sources.

Short tutorial videos (90–180s) hosted on YouTube. VideoObject schema on the embedding page. Underrated for B2B.

Mandatory for e-commerce. Product schema + Merchant Center feed. Increasingly relevant for AI search too.

Are featured snippets going away?: No — but their share is shrinking as AI Overviews expand.
Is PAA worth optimizing for?: For topical mapping yes, for direct traffic less so.
Should I invest in video?: If you can sustain one short video per month, yes.

SERPFeaturesStrategy