New: one-click Bing IndexNow submissions in LumenEntity
LumenEntity now pushes your new and updated URLs to Bing via IndexNow, so Copilot and Bing recrawl in minutes instead of days. Here is how it works.
Getting cited by an AI answer engine is a two-step problem. First the engine has to have crawled the page; then it has to choose it. We already help with the second step. This release closes the first: LumenEntity now pushes your canonical URLs to Bing the moment they change, using IndexNow.
What shipped
- A committed IndexNow key file served from your site root, so submissions are valid out of the box.
- A submission endpoint that batches your marketing pages and every blog post into a single IndexNow call to Bing.
- An authorized cron/deploy hook so a fresh publish is announced to Bing automatically.
- Optional inclusion of your public audit pages when you want the long tail recrawled too.
Why Bing first
IndexNow is a shared protocol — one submission fans out to every participating engine, including Yandex, Seznam and Naver. But Bing is the one that matters most for AI visibility: Microsoft Copilot answers route through Bing's index, and Copilot sits inside Windows, Edge and Microsoft 365. A faster Bing recrawl is the single highest-leverage indexing action most B2B brands can take, and Google has confirmed it is testing IndexNow separately.
How to turn it on
- Verify your domain in Bing Webmaster Tools (this also unlocks IndexNow reporting).
- Keep the default key, or set your own and host the matching key file at your root.
- Call the submission endpoint after each deploy — or let the scheduled job handle it.
The submission payload is the standard IndexNow shape: your host, the key, the key location and the list of changed URLs.
{
"host": "lumenentity.com",
"key": "4d8f2a1c9b7e6350f1a2d3c4b5e6f708",
"keyLocation": "https://lumenentity.com/4d8f2a1c9b7e6350f1a2d3c4b5e6f708.txt",
"urlList": ["https://lumenentity.com/blog/llms-txt-guide"]
}What to expect
IndexNow is a recrawl accelerator, not a ranking lever. It tells Bing a URL is worth fetching now; whether the page earns a citation still depends on the fundamentals — clean HTML, complete schema, freshness and quotable structure. Used together, they compress the gap between hitting publish and showing up in an answer from weeks to hours.
Frequently asked questions
- Does this replace my sitemap?
- No. The sitemap remains the complete, canonical list every engine reads. IndexNow is an additional, push-based signal for URLs that just changed.
- Will it help me in ChatGPT or Perplexity?
- Indirectly. Those engines do not consume IndexNow, but many retrieval layers lean on Bing's index, and faster indexing anywhere shortens the path to being cited.
- Is the key secret?
- No. IndexNow keys are public by design — they are hosted openly to prove you control the domain. The only secret involved is the token that authorizes triggering a submission.