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Strategy8 min read
The competitor share-of-voice playbook for AI search
How to benchmark, gap-analyze and out-execute competitors on AI search share of voice — with a 90-day action plan.
Competitor analysis in AI search is concrete: there is a finite set of citation slots per prompt, and you can see exactly who fills them. That makes gap analysis unusually actionable.
Score the panel
Run your panel weekly. For each prompt, log which competitors are cited and in what position. Rank prompts by your gap.
Reverse-engineer the winners
- Read the cited passage. Note structure, length, claims.
- Identify the unique fact or angle that earned the citation.
- Identify what is missing or stale.
Flip the prompt
- Ship a tighter, fresher passage on the same intent.
- Add one original data point the competitor lacks.
- Use cleaner schema and stronger entity signals.
The 90-day plan
- Week 1–2: build the panel, baseline SOV.
- Week 3–8: ship 12 tighter passages.
- Week 9–12: measure flip rate, iterate on losers.
Frequently asked questions
- How many prompts can I realistically flip?
- 30–50% of clear-gap prompts within a quarter is typical.
- What if competitors update too?
- Compete on cadence. Ship monthly refreshes on contested prompts.
- Do I need their analytics?
- No. Citation data is public — anyone can see who is cited.
CompetitiveGEOPlaybook
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